Most whiteboard videos fall between 60 to 90 seconds. That’s usually enough time to explain a single idea without losing attention. For training or educational purposes, longer videos (up to 3 minutes) can also work — as long as the message stays focused and well-paced.

Whiteboard animation is ideal for explaining processes, ideas, and concepts that need to be broken down step by step. It’s great for training videos, internal communications, product explainers, onboarding content, and even educational lessons — especially when you want people to understand and remember key points.

Yes, absolutely. While it’s often used for internal or educational content, it can also be an effective marketing tool. The simple visuals and clear voiceover make it easier to explain what your product or service does, especially if you’re targeting an audience that values clarity over flashy visuals.

Whiteboard videos are more focused on simplicity. Unlike motion graphics or 3D animation, this style uses a drawn-on-white format that feels familiar and easy to follow. It’s less about visual effects and more about guiding your viewer through a message in a way that feels personal and clear.

A typical whiteboard video takes around 2 to 3 weeks from start to finish. This includes scriptwriting, voiceover, storyboard approval, animation, and final edits. If you need something faster, we can adjust the timelines. 

Yes. You’ll review and approve key steps along the way — including the script, storyboard, and voiceover — before animation begins. This way, you can make sure everything fits your message before the final version is delivered.