Explainer videos that turn complex ideas into clear decisions.

Explainer videos work because they turn information into an experience. People retain far more when they both see and hear something—video blends both, making your message stick. Instead of asking viewers to read long paragraphs, you’re showing them why your idea matters. Videos also perform better online: they get shared more often, keep people on your page longer, and dramatically improve conversion rates.

Explainer videos work because they turn information into an experience. People retain far more when they both see and hear something—video blends both, making your message stick. Instead of asking viewers to read long paragraphs, you’re showing them why your idea matters. Videos also perform better online: they get shared more often, keep people on your page longer, and dramatically improve conversion rates.

Explainer videos can drive real results across your business. They help people quickly understand what you do, build trust, boost brand awareness, and turn curious visitors into customers. They can also reduce support questions, improve engagement on your website, and even strengthen your SEO. In short, they make your brand easier to remember, understand, and believe in.

1. The cost depends on your goals, style, and level of detail. A high-quality 60-second animated explainer typically ranges between $3,000 and $10,000. Projects that involve 3D animation, custom illustration, or complex storytelling can go higher. Most businesses find the sweet spot around $5,000 for a fully produced video with professional voiceover, sound design, and polished animation that reflects their brand.

The best explainer videos usually run between 60 and 90 seconds—long enough to explain your message but short enough to hold attention. For social media, shorter clips (30–60 seconds) often work better, while website or presentation videos can stretch to about two minutes if the story needs more space. The key is to keep every second valuable.

A typical explainer video takes about 4–6 weeks from concept to delivery. That includes time for scripting, storyboarding, voiceover, animation, sound design, and revisions. More detailed or 3D-heavy projects can take longer, while simple ones can be done faster. If you’re on a tight deadline, some studios (including ours) can speed things up with a rush option

1. There are several popular styles, each suited to different goals:

• 2D Character Animation – great for storytelling and emotion
• Motion Graphics – ideal for tech and corporate messaging
• Whiteboard Animation – simple and educational
• Screencast – perfect for software or app demos

For most businesses, 2D animation or motion graphics strike the right balance of impact and cost.

It depends on your message. Animation is perfect for explaining abstract ideas or processes that are hard to film. It’s flexible, scalable, and easy to update later. Live action, on the other hand, adds a human touch—great if you want to showcase real people, products, or spaces. Some of the most effective videos mix both worlds, using animation to simplify and live action to connect emotionally.

Absolutely. Videos keep people on your website longer, which tells search engines your content is valuable. When optimized with the right keywords, titles, and descriptions, explainer videos can help your pages rank higher. Hosting them on YouTube and embedding them on your site boosts visibility even more—helping your brand show up in both video and web search results.